We are looking for a hardworking and self-driven Senior Influencer Marketing Executive to lead and execute our influencer campaigns. The ideal candidate will have at least 2 years of experience in influencer outreach and campaign execution, and should be comfortable working in a fast-paced, target-driven environment.
Responsibilities
- Identify, research, and onboard social media influencers relevant to the brand.
- Execute influencer marketing campaigns from planning to delivery.
- Communicate regularly and professionally with influencers to maintain strong relationships.
- Make at least 100 outbound reach-outs daily to potential influencers via email, DM, or call.
- Independently close deals with influencers including negotiation and onboarding.
- Ensure timely execution of campaigns and meet deadlines consistently.
- Raise and manage influencer invoices, payments, and follow-ups.
- Monitor campaign performance and report key metrics to the team.
- Identify and build long-term relationships with prominent influencers across platforms.
Education and Experience Required
- Bachelor’s degree in any stream.
- 2+ years of experience in influencer marketing or a similar field.
- Proven track record in managing and executing influencer campaigns.
- Good English communication skills – both written and verbal.
- Well-versed in major social media platforms and the influencer ecosystem.
- Strong presentation and persuasion skills.
- Detail-oriented with good organizational and time-management abilities.
- Negotiate tightly and execute campaigns within strict budgets, ensuring cost-effectiveness without compromising quality.
- Knowledge of Tamil and Marathi is a plus.
- Outgoing personality with the ability to quickly build rapport and long-term relationships with influencers.
- Proven ability to negotiate favorable terms that benefit both brand and influencer.
- Genuine passion for working with great products and taking them to wider audiences through influencer campaigns.