Senior Analyst, Web Analytics

Job Category: Marketing
Job Type: Full Time
Job Location: Panchkula
Job Status: Actively Hiring

We are looking for an individual contributor to strengthen and improve our end-to-end digital analytics program (tagging to insights).

Responsibilities

  • Designing, implementing, developing, testing, and supporting the tagging solutions on our product to deliver accurate and scalable marketing data.
  • Implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness
  • Developing and modifying JavaScript code to achieve measurement outcomes
  • Owning, validating and debugging implementations and owning the accuracy of data

Education and Experience Required

  • 4+ years in Web Analytics, with a demonstrated track record of successful problem-solving in a consumer technology company
  • Advanced experience in auditing and tagging websites and apps using Google Tag Manager
  • Advanced expertise in Google Analytics-GA4
  • Advanced knowledge of conversion tracking on various ad platforms both using client-side and server-side technologies
  • Understanding of HTML and JavaScript
  • Understanding of web debugger tools: chrome console, chrome plugin debugger tools, etc.
  • Experience with the end-to-end implementation of server-side Google Tag Manager will be a plus

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