We are looking for an individual contributor to strengthen and improve our end-to-end digital analytics program (tagging to insights).
Responsibilities
- Designing, implementing, developing, testing, and supporting the tagging solutions on our product to deliver accurate and scalable marketing data.
- Implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness
- Developing and modifying JavaScript code to achieve measurement outcomes
- Owning, validating and debugging implementations and owning the accuracy of data
Education and Experience Required
- 4+ years in Web Analytics, with a demonstrated track record of successful problem-solving in a consumer technology company
- Advanced experience in auditing and tagging websites and apps using Google Tag Manager
- Advanced expertise in Google Analytics-GA4
- Advanced knowledge of conversion tracking on various ad platforms both using client-side and server-side technologies
- Understanding of HTML and JavaScript
- Understanding of web debugger tools: chrome console, chrome plugin debugger tools, etc.
- Experience with the end-to-end implementation of server-side Google Tag Manager will be a plus