Senior SEO Specialist

Job Category: Marketing
Job Type: Full Time
Job Location: Panchkula

We are looking for a Senior SEO Specialist, who will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.


  • On-page and Off-page optimization
  • All associated steps, including website structure, technical SEO, keyword analysis, meta tags, titles, submissions, traffic analysis and rank optimization etc.
  • Create and manage SEO campaign for high intent and high-volume search keywords and drive relevant traffic to the platform
  • Develop and implement link building strategy
  • Monitor daily performance metrics to understand SEO strategy performance
  • Analyse and identify content gaps by performing continuous keyword research – including discovery and expansion of keyword opportunities optimizing content for improved search results
  • Work closely with content and content marketing teams
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Regularly conduct competitive research and analyse benchmarking data

Education and Experience Required

  • Bachelor’s/Master’s degree or equivalent practical experience
  • At least 3+ years experience in SEO
  • Excellent verbal and written communication skills
  • Exceptional analytical skills, with an ability to quickly translate data-driven insights into actions
  • Working knowledge of HTML and CSS
  • In-depth knowledge of current SEO tools (e.g, Google Analytics, SEMRush, ahrefs, MOZ etc.) and practices
  • Familiarity with WordPress/ Joomla or other content management systems
  • Proficient in MS Word, Excel, PowerPoint, and Google Docs

Personality and Attitude Required

  • Should be positively animated about driving product success in a highly competitive business.
  • Key attributes include authentic understanding of digital consumer behaviors and business models; sharp analytical skills; the ability to create and institutionalize product and business measurement frameworks; and articulate strategies.
  • The ability to communicate well and the temperament to perform in a truly cross-functional set-up are critical.
  • Love for games and creating a fun, compelling and addictive user experience.

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