We are looking for a Senior SEO Specialist, who will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Responsibilities
- On-page and Off-page optimization
- All associated steps, including website structure, technical SEO, keyword analysis, meta tags, titles, submissions, traffic analysis and rank optimization etc.
- Create and manage SEO campaign for high intent and high-volume search keywords and drive relevant traffic to the platform
- Develop and implement link building strategy
- Monitor daily performance metrics to understand SEO strategy performance
- Analyse and identify content gaps by performing continuous keyword research – including discovery and expansion of keyword opportunities optimizing content for improved search results
- Work closely with content and content marketing teams
- Set measurable goals that demonstrate improvement in marketing efforts
- Regularly conduct competitive research and analyse benchmarking data
Education and Experience Required
- Bachelor’s/Master’s degree or equivalent practical experience
- At least 3+ years experience in SEO
- Excellent verbal and written communication skills
- Exceptional analytical skills, with an ability to quickly translate data-driven insights into actions
- Working knowledge of HTML and CSS
- In-depth knowledge of current SEO tools (e.g, Google Analytics, SEMRush, ahrefs, MOZ etc.) and practices
- Familiarity with WordPress/ Joomla or other content management systems
- Proficient in MS Word, Excel, PowerPoint, and Google Docs
Personality and Attitude Required
- Should be positively animated about driving product success in a highly competitive business.
- Key attributes include authentic understanding of digital consumer behaviors and business models; sharp analytical skills; the ability to create and institutionalize product and business measurement frameworks; and articulate strategies.
- The ability to communicate well and the temperament to perform in a truly cross-functional set-up are critical.
- Love for games and creating a fun, compelling and addictive user experience.