Retention Manager

Job Category: Retention
Job Type: Full Time
Job Location: Panchkula

We’re looking for a Retention Manager, who will play a critical role in creating and managing automated marketing campaigns and communications. You will implement the most innovative retention strategies and use the most cutting-edge marketing tools to drive retention and engagement.


  • Initiate, design, and launch retention marketing campaigns to Rummy Passion users on CleverTap or other Omni-Channel Marketing platforms
  • Continuously measure and optimize campaign performance while also establishing benchmarks and finding growth opportunities
  • QA campaigns to ensure 100% error-free execution
  • A/B Testing and optimizing campaigns
  • Analyse funnel data and understand the player movement on the website and app.
  • Engage in improving retention ARPU and minimizing churn
  • Study market research data to build a broad understanding of a typical rummy player
  • Analyse conversion data and identify pain drop-off points and accordingly build an action plan
  • Think of creative communication to convert and engage users
  • Understand revenue and retention strategy
  • Work with creative designers/web designers to ensure timely execution of campaigns
  • Manage and own project timelines, creative quality, and content effectiveness

Education and Experience Required

  • 2+ years of experience with CleverTap or similar Omni-Channel Marketing platforms
  • 3+ years of experience in retention management of B2C mobile app users, including the use of push notifications, emails and SMS
  • Proven track record of creating, implementing, and optimizing complex trigger-based user journeys to meet business goals
  • Strong logical and analytical skills with excellent Excel skills
  • Outstanding verbal, interpersonal and written communication skills
  • B-Tech from a well-reputed college
  • Experience in the gaming industry will be preferred
  • Understanding/basic knowledge of HTML and CSS
  • Understanding of databases, SQL, Tableau etc. is preferred

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