Retention Analyst

Job Category: Retention
Job Type: Full Time
Job Location: Panchkula

We’re looking for a Retention Analyst, who will be responsible for managing the retention platforms and fully leveraging their capabilities to increase loyalty and retain business.


  • Creating and managing manual and automated retention campaigns and communications
  • QA campaigns to ensure 100% error-free execution
  • Liaise with other teams (graphic designer, content writer, product & others) to manage the communication to users
  • Analyzing/identifying trends or anomalies, developing findings into reports, and presenting findings
  • Provide in-depth and regular analysis of the campaign performance
  • Able to understand funnels, different cohorts of users, drop-offs, and other touchpoints on the app to improve overall game engagement and retention metrics
  • Leverages data from all aspects of the organization in an effort to uncover the impact to churn
  • Understand revenue and retention strategy

Education and Experience Required

  • A B-Tech degree from a reputed university
  • 3+ years of experience in a highly analytical role managing large data sets and turning those insights into condensed trends for the business
  • Advanced Excel experience
  • Strong analytical skills, and the ability to analyze qualitative and quantitative data and use that data to develop an understanding of market and consumer behaviour
  • Challenges the status quo to identify areas for improvement, efficiency, and effectiveness
  • Must be self-directed, organized, and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment
  • Good communication skills
  • Prefer candidates with experience in CleverTap or similar Omni-Channel Marketing platforms

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