PPC Analyst

Job Category: Marketing
Job Type: Full Time
Job Location: Panchkula

We are looking for PPC Analyst


  • Sound Knowledge of all forms of online advertising including Text Ads, Display Ads, Pop-up Ads, in-mail ads, etc.
  • Knowledge and experience of keyword research tools.
  • Creating multiple campaigns to focus on different kinds of Audience.
  • Create website specific Bidding strategy to generate maximum and filtered traffic at lower cost.
  • Should be able to track Conversions and generate daily reports for the running Campaigns.
  • Goal setup in Google Analytics, experience with search network, content network, display network, and should have good knowledge of placements.
  • Suggest Landing page optimizations.
  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices
  • Should have knowledge of social media Advertising such as Facebook Ads, twitter Ads, etc.
  • Good knowledge of major web analytics tools other than Google Analytics (e.g. Alexa, Heap Analytics etc.)
  • Skills and experience in creative content writing for creation of Ads.
  • Analytical mindset and critical thinking
  • Monitoring online performance and identifying risks, gaps and opportunities
  • Should be fully aware of google Advertising policies to so as to ensure that none of our Ads get disapproved.
  • Measure the ROI of the online marketing spends.
  • Should have good knowledge of Remarketing.

Education and Experience Required

  • Bachelor’s Degree in Engineering or Mathematics
  • 1-3 years of experience in PPC and SEM Analyst

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