Performance Marketing Specialist

Job Category: Marketing
Job Type: Full Time
Job Location: Panchkula

We are looking for a Performance Marketing Specialist who can drive the growth of self-operated paid marketing channels including Facebook, Google, Taboola (and other Native Marketing channels) etc., come up with creative ideas for ads and have full ownership of the testing.


  • Drive growth of self-operated paid channels including Facebook, Google, Taboola, etc.
  • Leverage data to optimize the channels’ efficiency.
  • Come up with creative ideas for ads and have full ownership of the testing.
  • Work with the creative team on the creative production and testing.
  • Plan the strategy roadmaps for the channels, being on top of the latest trends in marketing.
  • Drive the A/B testing to ensure the sustainable growth of the channel in creative, targeting, landing pages, and so on.

Education and Experience Required

  • The candidate needs to have 3-6 years of relevant experience and a strong blend of hard and soft skills.
  • A Bachelor’s Degree in Engineering from a Tier 1 or 2 institution is required.
  • 3 years of minimum digital marketing experience, specifically on Facebook, SEM, and Display.
  • Strong data and creative minds in managing channels.
  • A structured approach to testing and experimentation.
  • Experienced in the  technical setup of Pixel/GTM tracking.
  • Experience in HTML/Javascript is a plus.
  • Experience in CRO is a plus.

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