We are seeking for a Google Tag Manager Developer who canmanage the internal marketing tech stack including API integrations, Marketing Landing pages, Attribution platform and Marketing Pixels
Responsibilities
- Leading the marketing integrations with ad platforms, external partners and internal tools
- Managing the internal marketing tech stack including API integrations, Marketing Landing pages, Attribution platform and Marketing Pixels
- Managing the Google Tag Manager events and integrations
- Managing the Google Analytics events and integrations
- Generating insights digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities
Education and Experience Required
- B.Tech and above
- The candidate should have worked in a MarTech role as cited above
- Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM)
- Experience architecting, designing, and implementing data within a data layer
- Experience debugging analytics and other HTTP requests with browser developer tools/extensions
- Experience accessing APIs for Google Tag Manager, Google Analytics, and/or other services
- Fluent in Excel
- Proficiency in creating reports through Data Studio will be an added advantage
- Knowledge of web development frameworks and server-side coding will be an added advantage
- Hands-on experience in Google Ads and Facebook Ads platform will be an added advantage
- Working understanding of attribution platforms like Branch or Appsflyer will be an added advantage