Digital Marketing Manager

Job Category: Marketing
Job Type: Full Time
Job Location: Panchkula

We are looking for a Digital Marketing Manager who can drive the growth of self-operated paid marketing channels including Facebook, Google, Taboola (and other Native Marketing channels) and others, come up with creative ideas for ads and have full ownership of the testing.

Responsibilities

  • Driving the growth of self-operated paid channels, including Facebook, Google, Taboola, etc.
  • Leverage data to optimize the channels’ efficiency.
  • Come up with creative ideas for ads and have full ownership of the testing.
  • Working with the creative team on the creative production and testing.
  • Plan the strategic roadmaps for the channels, being on top of the latest trends in marketing.
  • Drive the A/B tests to ensure the sustainable growth of the channel in creative, targeting, landing pages, and so on.

Education and Experience Required

  • The candidate needs to have 4-6 years of relevant experience and a strong blend of hard and soft skills.
  • A Bachelor’s Degree in Engineering from a Tier 1 or 2 institution is required.
  • Min. 3 years of digital marketing experience, specifically on Facebook, SEM & Display,
  • Strong data and creative minds in managing channels.
  • A structured approach to the testing and experimentation
  • Experienced in technical setup on Pixel/GTM tracking is a plus.
  • Experience in HTML/Javascript is a plus.
  • Experience in CRO is a plus.

Personality and Attitude Required

  • Should be positively animated about driving product success in a highly competitive business.
  • Key attributes include authentic understanding of digital consumer behaviors and business models; sharp analytical skills; the ability to create and institutionalize product and business measurement frameworks; and articulate strategies.
  • The ability to communicate well and the temperament to perform in a truly cross-functional set-up are critical.
  • Love for games and creating a fun, compelling and addictive user experience.

Benefits

  • PF and gratuity
  • Working 5 days a week
  • Paid leaves (CL, SL, EL, ML) and holidays
  • Parties, festivals, birthday celebrations, etc
  • Equability: absence of favouritism in hiring & promotion

Apply for this position

Allowed Type(s): .pdf, .doc, .docx, .rtf